5 Marketing Tools Everyone In the Child Care Industry Should Be Using
The child care is a challenging industry in itself, but how do you take your business to the next level? The most successful organizations seem to have figured out how to grow their business with the use of technology. Changing from traditional business practice to some more advanced tools can streamline your business functions and focus on unique tailored interactions with your customers that will build your business’ reputation, increase efficiency, and grow.
These are the top tools for achieving success:
1. Interactive Website
If you have a business, you should have a website.
Most organizations have a website with information on classrooms, locations and offerings. The most captivating centers have videos, virtual tours, blogs and opt-in forms where inquiries can connect with you. Nearly 90 percent of child care searches start online and if you want to grow your business, you need to make sure your business will have a chance against the competition. A professional-looking website is essential if you want to be taken seriously since many consumers search for information on the internet prior to making any phone calls.
If you already have a website make sure to claim your local listing so search engines know you are a legitimate business with a physical address.
2. Social Media
Most parents use social media to share pictures of their children and recommend services to their friends. If you don’t have a social media page as a source to drive qualified leads and traffic to your website, you need one. You can post announcements, events and even get parent input on different subjects to engage their participation on how to improve business. It’s free, fast and easy to make, so do it!
Do you read reviews on products before you make a purchasing decision? Most people do!
It all comes down to trust. People want to know that the center they are allowing to care for their most precious commodity is going to be well taken care of. You should ask parents to write reviews on search engines to inform others how awesome your center is. Putting testimonials on your website is another great way to build your reputation. A strong and positive reputation is going to build your business exponentially.
Using a customer relationship management program tailored to the child care industry to capture information from all of your current customers, prospects and past customers is a powerful asset for your business. This information gives you the ability to communicate with them whenever you like. You can collect phone numbers, email addresses, mailing addresses, children’s names, birthdays and other valuable information that is organized and easily searched so you can send your e-newsletters to and keep in touch regularly. Leads can be set up to come into the database directly from your website and social media and you can automate emails and texts saving you a lot of time!
This tool makes lead management more efficient and effective, improves enquiry to enrollment conversion success and it provides a wealth of reporting for management to analyze key metrics and trends.
5. Automated Email Marketing
Whether it is a thoughtful gesture, a thank you note, a birthday card or an e-newsletter you can make your business look good and grow your word of mouth with automated emails. This fabulous tool will save you a lot of time and effort! There are a few different options that can help you accomplish this level of excellence, but ChildCareCRM is the only option specifically tailored for the child care industry that takes automated emails (and text messages) to the next level by marketing to your prospects and waiting list.
Maintain front-of-mind awareness by being able to consistently send emails to your customers and know when opportunities open up in classrooms. With the automatic age-up feature you can effortlessly manage groups and know when birthdays come up, they are going to get a nice ecard.
Growing your business can be scary, but the future of your business depends on it. With these tools of proven success, you will be able to save time, stay organized and get ahead of the competition!