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Manage leads in one place with CRM lead management.

In today’s digital world, managing family information, enquiries, and communications with paper and spreadsheets won’t cut it. Save time and manage everything in one place with CRM lead management software.

Capture family interest from anywhere.

Automatically capture family interest from your website, landing pages, calls, Facebook, and more. Leads flow directly into CRM+ for automated, fast follow-up.

  • Collect enquiries from your website using our web forms and landing pages.
  • Capture enquiries from voicemail and record outbound calls.  Includes a dedicated phone number for your nursery. 
  • Collect enquiries from Facebook Messenger and Leads Ads. Plus, easily respond to Messenger chats directly from CRM.
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Organise family info in one place.

Easily organise and manage leads along with their associated tasks, communications and meetings – all in one place. 

  • Quickly see family information at-a-glance including, tasks, communications, and meetings.
  • Manage your entire day from one view using our built-in dashboard.
  • Easily see where families are in the enrolment process and quickly identify what needs to happen next. 
  • Organise, manage, and assign tasks and use filtering to prioritise and check more tasks off your list. 

Why Organisations
Love Us



Lead conversion rate for
top performers

Why Childcare Managers Love Us



Given back to you
every month

Follow up with every lead, faster.

Automatically move leads through your enrllment process, nurture families until they enrol, and ensure high-quality tours every time. 

  • Automate lead follow-up by scheduling emails and texts to be sent for new enquiries, completed tours, and more.
  • Let parents schedule viewings from your website to eliminate the back-and-forth of scheduling and increase attendance.
  • Use our drag-and-drop email editor or built-in email templates to create personalised emails.
  • Make every viewing a great viewing with our Tour Kiosk and Talking Points which help you give a consistent, on-point tour every time.
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Hope & Dreams Childcare Group Maximises Revenue with ChildcareCRM 

“We’re in the business of building trust and that starts the moment an enquiring family contacts us. With ChildcareCRM, we can easily capture family information when they enquire to begin building a strong relationship.”


- Gary Pierce, Hopes & Dreams Owner



Increased conversion rate across multiple settings



Conversion Rate from Enquiry to Registered

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Master your to-do list.

Effortlessly organise, assign, and complete your daily tasks.

  • Manage your daily tasks in one, easy-to-use dashboard so you can quickly cross items off your to-do list.
  • Easily see the number of children in each enrolment status and drill down to see who they are.
  • Quickly see which registered children are scheduled to start each day, week, or month.
  • View all of your daily or weekly scheduled viewings and meetings at-a-glance.

Frequently Asked  Questions

Lead Management is a systemised way to acquire and capture family leads, organise their activities, and track follow-up tasks to generate more enrolments. A lead management system is software that streamlines and organises all enrolment processes and transforms disorganised family information into easily accessible lead records. 

In short - no. CRM is a lead management software that integrates with lead generation web sites like Winnie and Kinside.

While CRM does not "find" leads for you, it does collect leads from your website, landing pages, phone calls, Facebook pages, and more. Then, those leads flow directly into CRM+ for automated, fast follow-up.

CRM also manages leads as they move through the enrolment pipeline. By automating lead nurture campaigns, you can turn more leads into enrolments with less work.

Automating new and existing tasks - like lead follow-up, tour scheduling, and sending reminders - saves time so you can focus on other areas of your business. Plus, marketing automations improve organisation, create more personalised communication, generate more enrolments, and ultimately boosts revenue. 

With CRM, you can automate your manual daily tasks. Manage family records—from activities to messages and tasks—all in one place. Never miss another lead by sending personalised emails for new enquires, viewing reminders, and more—without lifting a finger.

We offer easy-to-use reporting tools. Our source of families report provides information on all the places your leads are coming from along with how many new families came from each one. This report helps you evaluate the most effective marketing activities so you can spend your marketing dollars wisely. 

With CRM task management tools, you can: 

  • View and manage pending leads coming from your website, Facebook, email, phone, and digital ads - all in one place. 
  • Master your daily to-do list. Access, organise, and complete tasks and tours from one dashboard – even when you’re away from your desk. 
  • Access newly received communications in one place.  
  • Quickly see which registered children are scheduled to start each day, week, or month. 

No, CRM is not a childcare management system (CMS). CRM helps you capture, nurture, and enrol prospective families. While a CMS helps you manage day-to-day business operations including attendance and billing for enrolled families. However, it is important that your CRM and CMS easily integrate to keep family information in synch. Learn more about our integrations. 

Yes, ChildcareCRM has a dedicated implementation team to seamlessly guide you through the process. After, training, support, and success are ongoing. The CRM success team provides regular check-in calls and training sessions while the support team is an on-demand service whenever you need it; via phone, in-app chat, or email. 

Get started with CRM.

Digitise your childcare forms and accept online fee payments.