Julie Wassom


Julie WassomAn internationally-recognized expert in child care marketing, Julie Wassom is the original developer of premier enrollment building sales and marketing training programs for the early care and education industry. As a professional speaker, trainer, and consultant, she has helped thousands of owners and directors build and retain significant enrollment in their ECE programs. Julie travels internationally, working with early childhood professionals on how to successfully generate qualified inquiries, secure enrollment, and increase revenue.

For decades, successful child care leaders have used the resources in Julie’s Enrollment Building Success Library as the gold standard of enrollment building training tools. Her new Enrollment EXCELerator© Training System is helping child care managers build sustainable enrollment faster. Author of many Child Care Exchange articles, Julie also publishes a blog of marketing tips and the online newsletter, Wassom’s Child Care Marketing Wisdom.

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"You have had a terrific impact on our company. We’ve become a success because of your training."
--Frank Reabe, CEO and Executive Director
Bradford Child Care Services, Bridgeville, Penn.

"[I] had first-hand knowledge of the contribution you could make to an organization in building enrollment and enhancing the bottom line. …An increase of 12% capacity utilization is the best performance I have experienced in my tenure in this multi-unit industry!"
--Karen Stokes, CEO

Xplor Childcare, Arlington, Texas

"I have to give you the credit for doubling my enrollment. Your training programs have been the best investment I ever made."
--Juanita Hall, Director

Tender Care Learning Center, Fla.

My company, The Julian Group, Inc., was founded in 1983, and has grown to serve ECE professionals throughout the world. I help child care companies in a variety of business models to maximize capacity utilization and the revenue it generates, and to build community amongst the families they serve. Whether it is managing a long-term capacity-building project, helping a single site with start-up marketing, or addressing an association conference audience, my services and products have pioneered proven systems for generating qualified inquiries, converting enrollments, and retaining families in child care settings.

My website also contains additional information juliewassom.com. Should you need anything else, please let me know. It is a pleasure to collaborate with Child Care CRM.

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What early care and education professionals say about Julie Wassom…

"You've set the standard for many years of what marketing and sales is all about!"
--Robert Benowitz, Executive Vice President of Operations
Primrose Schools, Acworth, Ga.

Julie is a remarkable individual; I, and other colleagues, have praised Julie’s ability and expertise in the sector which has enabled her to develop child care businesses and increase occupancy levels. Julie goes above the call of duty, providing ongoing support to centers, as she totally believes that all centers are able to achieve sustainability and provide a quality service for young children."
--Laura Henry, Managing Director
Childcare Consultancy, Surrey, England

"Julie Wassom is one of the most effective consultants I’ve ever had the pleasure of working with… Her ability to train and coach our Jewish community’s nine early childhood centers toward excellence in marketing, enrollment conversion and family engagement was nothing short of miraculous. And it doesn’t stop there. Julie is also a superb project manager. She ably managed a complex initiative with nine sites and six consultants and many other vendors as part of our BUILDing Jewish ECE initiative. Julie and her team delivered remarkable results for all nine early childhood centers."
--Lisa Farber Miller, Senior Program Officer
Rose Community Foundation, Denver Co.

"Julie has been a marketing icon in the industry for over 25 years…"
--Chuck Gibbs, President/CEO & Founder
Child Care CRM, Texas

"Julie is an extraordinary expert on marketing within the children's services community. Her knowledge and attention to detail have helped our programs grow and reach a high level of financial performance. She is easy to work with and offers a great value to our business leaders. I strongly recommend Julie."
--Bob Siegel, former National Director
Children’s Services, Easter Seals Inc, Chicago, Ill.

"The best sales training and marketing consultant we've ever had the pleasure of working with is Julie Wassom of The Julian Group, Inc. Julie is a true professional in every sense of the word. Her knowledge of the child care industry is outstanding. This, coupled with her competence and communication skills, makes her the best in her field."
--Angela V. Megasko, President
Market Viewpoint, LLC, Glenmoore, Penn.

"Julie has consulted with us on re-branding our childcare centers, including clarifying who we are and what we do, developing a clear tag line, and reviewing industry language for currency and consistency. We plan on continuing to work with Julie for years to come as our company expands."
--April Pugliares, President
Town & Country Early Learning Centers, Conn.

"Thank you for helping me to grow my business. I have successfully grown a school I took over exactly one year ago from 82 children to 129 children this week. Thank you again, for teaching me marketing techniques that are both practical and useful in my everyday operations. They really do work!"
--Stephanie Retherford, Director,
Apex Academy, North Richland Hills, Texas

"Julie is the real deal and has delivered for me every time with long term results which were sustainable and significant. The results are real and you will obtain positive results to your bottom line and an excitement level for your Directors. Julie is worth her weight in gold."
--Dennis Vicars, President
The Arista Group, Inc., Calif.

"The teams you worked with in our Community of Practice reported excellent outcomes from their work with you! I was not surprised as everyone who has the good fortune of working with you always learns so much, to say the least!"
--Cathy M. Rolland, Director
Families with Young Children, Union for Reform Judaism

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