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Social Media Marketing Tips from a Childcare Millionaire
Traditional marketing has gone out the window. As childcare owners, we must get creative with our marketing strategies...
1. CRM Web Solutions LLC (a Delaware Limited Liability Company) with offices at 1901 Central Drive, Bedford, TX 76021 (“ChildcareCRM”, "us", "we", or "our") operates the ChildcareCRM cloud-based technology platform (the Platform), ChildcareCRM mobile application (the App), ChildcareFORMS electronic enrollment forms platform (the Forms) and the website https://www.childcarecrm.com (Our Website), together the Products, and provide additional training, migration, support, maintenance and other services (Services).
2. We make the Products and Services available in many countries around the world through our related bodies corporate, including but not limited to: in Australia through CRM Web Solutions Pty Limited ACN 619 467 355. In your place of domicile, a reference to “ChildcareCRM”, "us", "we", or "our" includes a reference to the local ChildcareCRM entity.
3. The Products enable customers (“Customer”, “you” “your”) childcare centers, schools, units or facilities (Centers) and their staff, consultants, directors, advisors and representatives (Educators) to communicate with a child’s parents and guardians and other family members (Family Members) as well as prospective staff (Applicants) regarding the Center’s activities.
4. All communication between a Center and Family Members, Educators and Applicants using the Products is via a secure, private, cloud based electronic communication means.
6. We recognize the importance of protecting your privacy and the privacy of children at your Centers. We appreciate your trust and take this responsibility seriously.
9. This document informs you of our policies regarding our collection, use and disclosure of “Personal Information” we may receive from you when a profile is set up for children, Family Members, Applicants and Educators at your Centers, you create your Account, and/or use the Products. Personal Information is information which is identifiable as being about you, such as first name and last name / surname, date of birth, email address, username, password, place of work or domicile, and phone numbers. Child Personal Information
10. The purpose of the Products is to support marketing activities within your registered childcare center. You handle personal information regarding children under the age of 13 ("child" or "children") and upload that personal information into the Products.
11. We therefore collect Personal Information that requires verifiable parental/guardian consent under national legislation in multiple jurisdictions including (in Australia) the Privacy Act 1988 (Cth) and (in the USA) the Children's Online Privacy Protection Act 15 U.S.C. §§ 6501–6506 (collectively, "Child Personal Information"). Child Personal Information includes for example, name, birthdate, voice, photographic images, video recordings, sound recordings, reports, documents, commentary, and the location of a child.
12. We use Child Personal Information only to provide and improve the Products.
14. We collect Personal Information and Child Personal Information to enable us to conduct the business of ChildcareCRM.
15. We do not provide Accounts for use by children.
16. We provide Accounts for use by adults including Customers, Centers, Applicants and Educators. You must not provide us with your Personal Information and Child Personal Information if you are under the age of 18 without the consent of your parent or someone who has parental authority for you.
17. You warrant that you will not upload Product Personal Information from children under the age of 13 without the consent of the child's parent or guardian.
18. We collect Child Personal Information from Customers and Centers with the express permission of the parent/guardian, and use it solely for business purposes connected with providing the Products.
19. We do not collect, use, or disclose any Child Personal Information without permission from the child’s parents/guardians which comes to us indirectly as each Customer warrants that it has obtained relevant express parental/guardian consent. ChildcareCRM use of Personal Information and Child Personal Information
20. A Customer (through its Centers/Educators) will provide certain Child Personal Information to us when creating a profile about a child (Child Profile) and will provide certain Personal Information regarding the Family Members of that child.
21. You will also provide us with certain Personal Information to create your account (Your Account) in order to use the Products. Center use of Personal Information and Child Personal Information
22. You upload Personal Information and Child Personal Information to the Products, so that Customer may use that information for the purposes of managing Customer’s leads and staff Applicants from initial inquiry to Center enrollment or hiring, including managing marketing communication between a Center, Educators and Family Members or Applicants during and after enrollment or employment, and/or to assist the Center to maintain records for accreditation and other legal purposes (the Permitted Purposes). Processing and storing your Personal Information and Child Personal Information
23. All the Personal Information and Child Personal Information we collect, hold and process is stored in the monitored cloud storage data center of Amazon Web Services, Inc. (AWS) being a subsidiary of Amazon.com, Inc. or its affiliates (Amazon.com). We work to protect the security of Personal Information and Child Personal Information during transmission by using encrypting secure sockets layer (SSL) software. Automatic Information
24. We receive and store certain types of information whenever you interact with us and we obtain certain types of information when your web browser accesses Products as described below.
25. When you come to Our Website, we may collect certain information such as browser type, operating system, website visited immediately before coming to our site, etc. This information is used in an aggregated manner to analyze how people use Our Website, such that we can improve our service.
Why we collect your Personal Information and Child Personal Information
27. We may use your Personal Information and Child Personal Information to enable us to do certain things such as:
(a) support the Child Profile to enable you to access the material for the Permitted Purposes;
(b) manage, research and develop Products;
(c) provide you with information regarding Products;
(d) investigate any complaints.
(e) administer our business activities as described below;
(f) communicate with you;
(g) comply with legal obligations as described below; and
(h) transfer assets under a sale of business described below.
Third Party Service Providers
28. We may engage other persons not connected with ChildcareCRM (Third Parties) to help us run our business, with database storage and content delivery, improve the Products, provide the Products on our behalf, perform related services and assist us in analyzing how our Products are used.
29. We may disclose your Personal Information and Child Personal Information to Third Parties for the purpose of enabling them to perform the tasks described in paragraph 27 above on our behalf, and they will be obligated not to disclose or use your Personal Information or Child Personal Information for any purpose other than as described in paragraph 27 above. Communications
30. We may use your Personal Information to contact you with information that we believe may be of interest to you such as new developments and additional features available in the Products. You may in the future once the functionality becomes available receive push notifications when using the App and/or an email notification at your registered email address alerting you to new content. In the future when push notification become available in the App, you may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or changing your settings in the App. Compliance With Laws
31. We will disclose your Personal Information and Child Personal Information where required to do so by law such as by subpoena or warrant, legal proceedings or in response to a law enforcement agency request (including in relation to child protection issues and/or confirmation of identity of users). Business Transaction
32. In the event that we sell or buy businesses or their assets, or engage in transfers, acquisitions, mergers, restructurings, changes of control and other similar transactions, customer or user information is generally one of the transferable business assets. Thus, your Personal Information and Child Personal Information may be 4 subject to such a transfer. Insolvency
33. In the unlikely event of insolvency, we may transfer Personal Information and Child Personal Information to an agent, liquidator, trustee or debtor in possession and/or then to any subsequent purchaser. Security
34. The security of Personal Information and Child Personal Information is important to us, but no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect Personal Information and Child Personal Information, we cannot guarantee its absolute security. General Data Protection Regulation (GDPR) for the European Union (EU)
35. We comply with the principles of data protection set out in the GDPR for the purpose of fairness, transparency and lawful data collection and use.
36. We will only collect Personal information and Child Personal Information with consent for a specific purpose and any data collected will be to the extent necessary and not excessive for its purpose. We will keep personal data safe and secure.
37. We may use Personal information and Child Personal Information if it is necessary to protect your life or in a medical situation, it is necessary to carry out a public function, a task of public interest or if the function has a clear basis in law.
38. We do not collect or process any personal information from you that is considered "Sensitive Personal Information" under the GDPR, such as personal information relating to your sexual orientation or ethnic origin unless we have obtained your explicit consent, or if it is being collected subject to and in accordance with the GDPR.
39. Personal Information and Child Personal Information received through the Products is collected, processed and stored through Amazon data centers within the same country as each Center. We do not transfer Personal Information and Child Personal Information from the country in which each Center is located to any other country.
(a) maintains physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of Personal Information and Child Personal Information;
(b) devices offer security features to protect against unauthorized access and loss of data; and
(c) keeps Personal Information / Child Personal Information to enable continued use of Amazon Services, for as long as it is required in order to fulfil the relevant purposes as may be required by law such as for tax and accounting purposes.
Your rights under the GDPR
41. If you are an individual residing in the EU, you have certain rights as to how your Personal information and Child Personal Information is obtained and used. We comply with our obligations under the GDPR as to how your Personal information and Child Personal Information is used and controlled if you are an individual residing in the EU
42. Except as otherwise provided in the GDPR, you have the following rights:
(a) to be informed how your Personal information and Child Personal Information is being used;
(b) access your Personal information and Child Personal Information (we will provide you with a free copy of it);
(c) to correct your Personal information and Child Personal Information if it is inaccurate or incomplete;
(d) to delete your Personal information and Child Personal Information (also known as "the right to be forgotten");
(e) to restrict processing of your Personal information and Child Personal Information;
(f) to retain and reuse your Personal information and Child Personal Information for your own purposes;
(g) to object to your Personal information and Child Personal Information being used; and
(h) to object against automated decision making and profiling.
44. We may ask you to verify your identity before acting on any of your requests. Access and Correction of Personal Information and Child Personal Information
45. At any time, you may access and correct, any Personal Information and/or Child Personal Information we hold about you or your Child, including requesting us to delete your Personal Information or Child Personal Information. If you would like to obtain such access, please send an email to email@example.com.
47. You may make a complaint to us at any time if you are concerned about any use or misuse of your privacy associated with your use of any Product.
48. In order to lodge a complaint with us, please contact us using the details above with the following information your name and address, details of the alleged breach of privacy and the URL link to the alleged breach of privacy (if applicable).
49. Please allow us thirty (30) days to investigate your complaint, after which we will contact you to resolve the issue. Retention of Information
50. We retain information for as long as we believe is useful. We may dispose of any Personal Information and/or Child Personal Information at our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. Links To Other Sites
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