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CASE STUDY
Yellow Brick Road Ensures Consistent Follow-Up with ChildcareCRM
Yellow Brick Road Childhood Development Centers (YBRCDC) was created on the foundation that every child deserves a safe place to learn, explore, and grow.

CASE STUDY
Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM
Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992 by siblings Anna, Clarine, and Anthony Insinna. As ...

CASE STUDY
New Horizon Academy Increases Lead Conversion Rates to Almost 40% with ChildcareCRM
New Horizon Academy (NHA), a Minnesota family-owned and operated company, has been serving young children since 1971. After decades of using pen and ...

CASE STUDY
Tiny Treasures Modernizes Lead Management and Waitlist Communications with ChildcareCRM
Tiny Treasures Preschool, an early childhood organization in Northern California, was founded in 1997 by Beth Fiori. Beth’s goal is to build ...

PODCAST
Tips for Effective Team Building in Early Education
Beth Cannon is an ECE mentor, speaker, and professional team builder! She actively coaches on how to build a supportive, collaborative team. A strong team is the foundation to retaining enrollments and achieving childcare ...

PODCAST
Manage Leads and Grow Your Waitlist the '2022 Way' with Beth Fiori
Tiny Treasures Preschool has been serving children in Northern California since 1997. Founded by owner Beth Fiori, Tiny Treasures’ goal is to develop the self-esteem, education, and social skills of young ...

PODCAST
2022 Childcare Business Trends with Matt Amoia and Scott Wayman
In this episode, Matt Amoia of ChildcareCRM, Scott Wayman of Kanagrootime discuss best practices for growing your childcare organization in 2022.

PODCAST
How to Be a Childcare Rockstar with Jamarrion Tabor
In this episode, Sierra Rossing is joined by childcare business owner, Child Care Success Academy member, and 2021 Child Care Rockstar - Jamarrion Tabor.

PODCAST
Top Tour Secrets From a Childcare Millionaire with Brian and Carol Duprey
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to ...

PODCAST
How to Operate In Childcare Licensing Excellence with Lakeshia Nnamani
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to ...

PODCAST
How to Create a Culture of Contribution with Chanie Wilschanski
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to learn ...

ON DEMAND WEBINAR
How to an Build Email Marketing Campaign Like A Pro
Marketing to prospective families, while keeping enrolled families engaged at your center can become difficult. Email marketing is crucial. Build a successful email marketing campaign to deliver an optimized parent ...

ON DEMAND WEBINAR
How to Automate Each Stage of the Enrollment Funnel
With numerous options for childcare centers, it’s important that your center implement strategies to make the enrollment process smoother. Today's parents have busy schedules, and with multiple touchpoint throughout your ...

ON DEMAND WEBINAR
3 Keys to Capturing Leads and Boosting Enrollment
Are you having trouble capturing leads for your center? Often times, when your center is having trouble engaging prospects and capturing leads, you’re not giving your parents an optimized enrollment experience. It’s important ...

ON DEMAND WEBINAR
7 Steps to Improve Your Childcare Parent Experience
Making sure your center is offering an optimized parent journey can be a tedious process. However, once you understand and master the steps in the customer experience, you’ll be able to better your enrollment procedures. Read ...

ON DEMAND WEBINAR
Build the Ultimate Childcare Enrollment Packet - Including the Ideal Parent Handbook
Your staff spend extra time sending reminders about completing extensive paperwork, while also chasing down missing information and manually organizing everything. Read on to learn ...

ON DEMAND WEBINAR
5 Ways to Market Your Childcare Business in Your Sleep
Marketing your center should be your top priority, but with over worked staff, unorganized paperwork, and no marketing strategy, it can be the least of your worries. If you want to learn more about marketing automation and ...

ON DEMAND WEBINAR
3 Mistakes to Avoid When Communicating with Millennial Parents
Millennials are one of the first generations to be immersed in the digital world. Read on to learn which mistakes you should avoid when communicating with millennials.

GUIDE
Growing and Engaging Your Childcare Waitlist
There are a variety of reasons why a family may be placed on your waitlist. If a child has not yet been born, if they are moving into the area within the next few weeks or months, or maybe you’ve reached capacity at your center for ...

GUIDE
Boost Your Enrollment Retention
The cost of turnover is extremely high. It’s estimated that it costs twice as much to attract new families to your center as opposed to retaining current families. This makes keeping families enrolled just as important as gaining leads and ...

GUIDE
The Ultimate Childcare Enrollment Packet
Your enrollment packet includes the application forms that parents must complete to get their children started in a new childcare program. A complete enrollment packet should cover every aspect of the enrollment process. See how to build ...

GUIDE
Choosing the Right CRM for Your Childcare Organization
CRM stands for ‘Customer Relationship Management’. CRM software helps you grow your childcare organization. With the right CRM, you can automate marketing communications, simplify task management, get real-time reporting, ...

GUIDE
Build Email Marketing Campaigns Like a Pro
There are a lot of factors to consider when you’re trying to market to prospective parents or keep your enrolled families engaged with your center. Coming up with new strategies for childcare marketing isn’t always easy but we’ve ...

GUIDE
Childcare Director Marketing Checklist
Missing out on lead inquiries due to disorganization, slow response rates on communications, and having to manually input family information from registration paperwork makes the enrollment process lengthy. It wastes staff's and parents' ...

INDUSTRY REPORT
2022 Building Blocks for Success Report
For the past eight years, we’ve analyzed aggregate data from our expanding customer base—composed of more than 500 childcare organizations with over 4,000 locations across 5 countries—to identify insights and recommendations to scale your ...

GUIDE
Build and Manage Childcare Drip Campaigns Like a Pro
Drip campaigns are an efficient marketing tool for multicenter childcare organizations. More than 90% of consumers say they’re more likely to be loyal to companies that recognize and remember them. With drip campaign ...

E-BOOK
Generate More Family Leads with Facebook Marketing
Over the years, Facebook has evolved from a popular social media platform into a marketplace where consumers (like prospective parents) can find products for sale, shop online, and get to know local businesses. With Facebook, ...

GUIDE
Childcare Marketing Automation: The How-To Guide
Marketing automation is the use of software to automate and simplify tasks like lead follow-up, tour scheduling, email drip campaigns, waitlist communications, enrolment paperwork, reminders, and more. With marketing automation, ...

GUIDE
The Ultimate Training Checklist - Answering a Center's Phone
Whether it's an inbound call or an outbound call - what you say matters. Take a look at the basic phone etiquette guidelines both your new and existing staff should follow. With this checklist, create a high-quality ...

GUIDE
How to Build a Daycare Business Plan
According to Forbes, daycare businesses are projected to have some of the fastest employment growth of all industries. Starting a daycare is a great opportunity for aspiring business owners who have a passion for early childhood education ...

GUIDE
How to Navigate the Parent Enrollment Journey
The parent experience defines the journey a parent takes from initial inquiry to retention, including key conversion points along the way. Today’s parent experience is often a series of starts and stops that can take several ...

GUIDE
Ultimate Training Checklist: Answering a Center's Phone
Phone etiquette and training are a vital part of onboarding new team members at your centers. But with so little time in the day, you need an easy-to-understand cheat sheet for staff to refer back to when they have questions. Easily ...

GUIDE
The Ultimate Marketing Reporting Guide for Childcare Leaders
37% of marketers say that operating their business without access to the right ...

INFOGRAPHIC
The Ultimate CRM Checklist
See a tried-and-true checklist to support your CRM buying process. Growing your childcare organization has never been more challenging. Childcare organizations that make the parent experience digital and convenient will grow enrollment, increase ...

INFOGRAPHIC
Do's and Do Not's of Social Media
Connecting with families via social media is a great way to meet today's parents where they're at - online. You can use social media to advertise, market, and engage with families. Check out social media best practices to boost ...

INFOGRAPHIC
When Matters
The day and time you choose to post on social media matters. Millennial parents are on social media often, but understanding when they're most likely to see your content helps improvement engagement rates across platforms. Take a look at our brief overview of the ...

INFOGRAPHIC
Why Millennials Love Texting
Millennials make up 80% of today’s parents to children under the age of 12; meaning a convenient experience is more important than ever. Millennials are one of the first generations to grow up in the digital age, and they use social media, texting, ...

PRODUCT OVERVIEW
ChildcareSTAFF
In today's world, it's important to hire a team that creates a constructive, positive environment from the get-go. You want to ensure childcare worker, teacher, and staff candidates are the right fit. Simplify interviewing and hiring with ChildcareSTAFF - education staffing ...

PRODUCT OVERVIEW
ChildcarePAY - Let Parents Pay the Way They Want
Collecting childcare fees is a hassle that eats up valuable staff time. Take one thing off their plate with ...

PRODUCT OVERVIEW
ChildcareFORMS
Don't waste time on childcare enrollment paperwork—sending reminders, deciphering handwriting, chasing down missing information. With ChildcareFORMS our industry-standard online enrollment packet makes daycare registration easy for you and your families.Increase ...

PRODUCT OVERVIEW
ChildcareCRM
Excel spreadsheets can be good for simple data management, but not so good when it comes to relationship management. ChildcareCRM software is specifically designed to organize your family information, leads, and communications—all in one place. Use essential tools ...

PRODUCT OVERVIEW
ChildcareCRM+
Don't leave opportunities on the table with missed leads, inconsistent follow-up, and limited oversight across your centers. CRM+ combines daycare center sales and marketing automation with multicenter visibility to help you drive predictable enrollment ...
-
2021-12-06 00:00:00
CASE STUDY
Yellow Brick Road Ensures Consistent Follow-Up with ChildcareCRM
Yellow Brick Road Childhood Development Centers (YBRCDC) was created on the foundation that every child deserves a safe place to learn, explore, and grow.
-
2021-10-04 00:00:00
CASE STUDY
Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM
Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992 by siblings Anna, Clarine, and Anthony Insinna. As ...
-
2021-07-12 00:00:00
CASE STUDY
New Horizon Academy Increases Lead Conversion Rates to Almost 40% with ChildcareCRM
New Horizon Academy (NHA), a Minnesota family-owned and operated company, has been serving young children since 1971. After decades of using pen and ...
-
2022-02-14 00:00:00
CASE STUDY
Tiny Treasures Modernizes Lead Management and Waitlist Communications with ChildcareCRM
Tiny Treasures Preschool, an early childhood organization in Northern California, was founded in 1997 by Beth Fiori. Beth’s goal is to build ...
-
2022-04-05 00:00:00
PODCAST
Tips for Effective Team Building in Early Education
Beth Cannon is an ECE mentor, speaker, and professional team builder! She actively coaches on how to build a supportive, collaborative team. A strong team is the foundation to retaining enrollments and achieving childcare ...
-
2022-02-07 00:00:00
PODCAST
Manage Leads and Grow Your Waitlist the '2022 Way' with Beth Fiori
Tiny Treasures Preschool has been serving children in Northern California since 1997. Founded by owner Beth Fiori, Tiny Treasures’ goal is to develop the self-esteem, education, and social skills of young ...
-
2021-12-31 00:00:00
PODCAST
2022 Childcare Business Trends with Matt Amoia and Scott Wayman
In this episode, Matt Amoia of ChildcareCRM, Scott Wayman of Kanagrootime discuss best practices for growing your childcare organization in 2022.
-
2021-11-16 00:00:00
PODCAST
How to Be a Childcare Rockstar with Jamarrion Tabor
In this episode, Sierra Rossing is joined by childcare business owner, Child Care Success Academy member, and 2021 Child Care Rockstar - Jamarrion Tabor.
-
2022-03-04 00:00:00
PODCAST
Top Tour Secrets From a Childcare Millionaire with Brian and Carol Duprey
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to ...
-
2021-10-18 00:00:00
PODCAST
How to Operate In Childcare Licensing Excellence with Lakeshia Nnamani
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to ...
-
2022-03-23 00:00:00
PODCAST
How to Create a Culture of Contribution with Chanie Wilschanski
Millennials are one of the first generations to be immersed in the digital world. Growing up in the digital age means that they use their phones everyday, they prefer to text, and they love fast responses. Read on to learn ...
-
2021-06-23 00:00:00
ON DEMAND WEBINAR
How to an Build Email Marketing Campaign Like A Pro
Marketing to prospective families, while keeping enrolled families engaged at your center can become difficult. Email marketing is crucial. Build a successful email marketing campaign to deliver an optimized parent ...
-
2022-06-09 00:00:00
ON DEMAND WEBINAR
How to Automate Each Stage of the Enrollment Funnel
With numerous options for childcare centers, it’s important that your center implement strategies to make the enrollment process smoother. Today's parents have busy schedules, and with multiple touchpoint throughout your ...
-
2022-01-13 00:00:00
ON DEMAND WEBINAR
3 Keys to Capturing Leads and Boosting Enrollment
Are you having trouble capturing leads for your center? Often times, when your center is having trouble engaging prospects and capturing leads, you’re not giving your parents an optimized enrollment experience. It’s important ...
-
2022-02-17 00:00:00
ON DEMAND WEBINAR
7 Steps to Improve Your Childcare Parent Experience
Making sure your center is offering an optimized parent journey can be a tedious process. However, once you understand and master the steps in the customer experience, you’ll be able to better your enrollment procedures. Read ...
-
2022-02-02 00:00:00
ON DEMAND WEBINAR
Build the Ultimate Childcare Enrollment Packet - Including the Ideal Parent Handbook
Your staff spend extra time sending reminders about completing extensive paperwork, while also chasing down missing information and manually organizing everything. Read on to learn ...
-
2022-03-09 00:00:00
ON DEMAND WEBINAR
5 Ways to Market Your Childcare Business in Your Sleep
Marketing your center should be your top priority, but with over worked staff, unorganized paperwork, and no marketing strategy, it can be the least of your worries. If you want to learn more about marketing automation and ...
-
2022-04-13 00:00:00
ON DEMAND WEBINAR
3 Mistakes to Avoid When Communicating with Millennial Parents
Millennials are one of the first generations to be immersed in the digital world. Read on to learn which mistakes you should avoid when communicating with millennials.
-
2021-07-06 00:00:00
GUIDE
Growing and Engaging Your Childcare Waitlist
There are a variety of reasons why a family may be placed on your waitlist. If a child has not yet been born, if they are moving into the area within the next few weeks or months, or maybe you’ve reached capacity at your center for ...
-
2021-05-18 00:00:00
GUIDE
Boost Your Enrollment Retention
The cost of turnover is extremely high. It’s estimated that it costs twice as much to attract new families to your center as opposed to retaining current families. This makes keeping families enrolled just as important as gaining leads and ...
-
2021-03-15 00:00:00
GUIDE
The Ultimate Childcare Enrollment Packet
Your enrollment packet includes the application forms that parents must complete to get their children started in a new childcare program. A complete enrollment packet should cover every aspect of the enrollment process. See how to build ...
-
2021-01-04 00:00:00
GUIDE
Choosing the Right CRM for Your Childcare Organization
CRM stands for ‘Customer Relationship Management’. CRM software helps you grow your childcare organization. With the right CRM, you can automate marketing communications, simplify task management, get real-time reporting, ...
-
2020-12-07 00:00:00
GUIDE
Build Email Marketing Campaigns Like a Pro
There are a lot of factors to consider when you’re trying to market to prospective parents or keep your enrolled families engaged with your center. Coming up with new strategies for childcare marketing isn’t always easy but we’ve ...
-
2022-01-24 00:00:00
GUIDE
Childcare Director Marketing Checklist
Missing out on lead inquiries due to disorganization, slow response rates on communications, and having to manually input family information from registration paperwork makes the enrollment process lengthy. It wastes staff's and parents' ...
-
2021-11-15 00:00:00
INDUSTRY REPORT
2022 Building Blocks for Success Report
For the past eight years, we’ve analyzed aggregate data from our expanding customer base—composed of more than 500 childcare organizations with over 4,000 locations across 5 countries—to identify insights and recommendations to scale your ...
-
2022-02-15 00:00:00
GUIDE
Build and Manage Childcare Drip Campaigns Like a Pro
Drip campaigns are an efficient marketing tool for multicenter childcare organizations. More than 90% of consumers say they’re more likely to be loyal to companies that recognize and remember them. With drip campaign ...
-
2022-04-11 00:00:00
E-BOOK
Generate More Family Leads with Facebook Marketing
Over the years, Facebook has evolved from a popular social media platform into a marketplace where consumers (like prospective parents) can find products for sale, shop online, and get to know local businesses. With Facebook, ...
-
2022-03-21 00:00:00
GUIDE
Childcare Marketing Automation: The How-To Guide
Marketing automation is the use of software to automate and simplify tasks like lead follow-up, tour scheduling, email drip campaigns, waitlist communications, enrolment paperwork, reminders, and more. With marketing automation, ...
-
2022-06-13 00:00:00
GUIDE
The Ultimate Training Checklist - Answering a Center's Phone
Whether it's an inbound call or an outbound call - what you say matters. Take a look at the basic phone etiquette guidelines both your new and existing staff should follow. With this checklist, create a high-quality ...
-
2022-07-01 00:00:00
GUIDE
How to Build a Daycare Business Plan
According to Forbes, daycare businesses are projected to have some of the fastest employment growth of all industries. Starting a daycare is a great opportunity for aspiring business owners who have a passion for early childhood education ...
-
2021-12-21 00:00:00
GUIDE
How to Navigate the Parent Enrollment Journey
The parent experience defines the journey a parent takes from initial inquiry to retention, including key conversion points along the way. Today’s parent experience is often a series of starts and stops that can take several ...
-
2022-06-28 00:00:00
GUIDE
Ultimate Training Checklist: Answering a Center's Phone
Phone etiquette and training are a vital part of onboarding new team members at your centers. But with so little time in the day, you need an easy-to-understand cheat sheet for staff to refer back to when they have questions. Easily ...
-
2022-08-05 00:00:00
GUIDE
The Ultimate Marketing Reporting Guide for Childcare Leaders
37% of marketers say that operating their business without access to the right ...
-
2021-02-15 00:00:00
INFOGRAPHIC
The Ultimate CRM Checklist
See a tried-and-true checklist to support your CRM buying process. Growing your childcare organization has never been more challenging. Childcare organizations that make the parent experience digital and convenient will grow enrollment, increase ...
-
2021-09-14 00:00:00
INFOGRAPHIC
Do's and Do Not's of Social Media
Connecting with families via social media is a great way to meet today's parents where they're at - online. You can use social media to advertise, market, and engage with families. Check out social media best practices to boost ...
-
2022-12-13 00:00:00
INFOGRAPHIC
When Matters
The day and time you choose to post on social media matters. Millennial parents are on social media often, but understanding when they're most likely to see your content helps improvement engagement rates across platforms. Take a look at our brief overview of the ...
-
2021-10-18 00:00:00
INFOGRAPHIC
Why Millennials Love Texting
Millennials make up 80% of today’s parents to children under the age of 12; meaning a convenient experience is more important than ever. Millennials are one of the first generations to grow up in the digital age, and they use social media, texting, ...
-
2020-12-28 00:00:00
PRODUCT OVERVIEW
ChildcareSTAFF
In today's world, it's important to hire a team that creates a constructive, positive environment from the get-go. You want to ensure childcare worker, teacher, and staff candidates are the right fit. Simplify interviewing and hiring with ChildcareSTAFF - education staffing ...
-
2021-11-15 00:00:00
PRODUCT OVERVIEW
ChildcarePAY - Let Parents Pay the Way They Want
Collecting childcare fees is a hassle that eats up valuable staff time. Take one thing off their plate with ...
-
2021-05-17 00:00:00
PRODUCT OVERVIEW
ChildcareFORMS
Don't waste time on childcare enrollment paperwork—sending reminders, deciphering handwriting, chasing down missing information. With ChildcareFORMS our industry-standard online enrollment packet makes daycare registration easy for you and your families.Increase ...
-
2020-11-09 00:00:00
PRODUCT OVERVIEW
ChildcareCRM
Excel spreadsheets can be good for simple data management, but not so good when it comes to relationship management. ChildcareCRM software is specifically designed to organize your family information, leads, and communications—all in one place. Use essential tools ...
-
2021-01-11 00:00:00
PRODUCT OVERVIEW
ChildcareCRM+
Don't leave opportunities on the table with missed leads, inconsistent follow-up, and limited oversight across your centers. CRM+ combines daycare center sales and marketing automation with multicenter visibility to help you drive predictable enrollment ...