Skip to content
CASE STUDY

Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM

DoodleBugs

Since using ChildcareCRM, we've seen an increase in conversion rates from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to get in touch with families. 

5-stars-icon-ccrm-home

Tracy Touris
Customer Relations Specialist at Doodle Bugs! Children's Learning Academy 

0

%

Lead Conversion Rate

0

%

Tour Completion Rate

0

X

National Lead Conversion Average

Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992 by siblings Anna, Clarine, and Anthony Insinna. Their goal from day one has been to bring a new level of excellence to early childhood education. Their dedication to high-quality childcare and continuous improvement has helped them expand to 17 centers throughout New York, Pennsylvania, and Florida.

As their business grew, so did their workload. Doodle Bugs! needed a smoother, faster, and more organized way to keep track of and respond to their leads. They also wanted to ensure they were not losing touch with families that toured or were looking for future enrollment. Doodle Bugs! began their search for a software solution that could solve these challenges and chose CRM+.

17

Center Locations

2011

Year Started

CRM+, FORMS

ChildcareCRM Products

Improving Parent Response Time

Prior to working with ChildcareCRM, each Doodle Bugs! location used an enrollment binder to individually keep track of families that toured their center along with potential enrollments.

Now they use CRM+ to store family information along with their status—new inquiry, engaged, tour scheduled, tour completed, waitlisted, and registered—all in one place. Doodle Bugs! sends automated emails and texts to families in each status to move them forward to enrollment.

Not only does this save staff time, but it also provides immediate responses to parents throughout their journey. “We’ve seen an increase in conversion rate from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to keep in touch with families,” said Tracy Touris, Customer Relations Specialist at Doodle Bugs!.

We love making things easier for our families. Having parent-scheduled tours on our website is another convenience for today’s busy families. “said Tracy Touris, Customer Relations Specialist at Doodle Bugs!.

Tracy Touris, Customer Relations Specialist
Doodle Bugs! Children's Learning Academy

With ChildcareCRM, Doodle Bugs!:

  • Increases response time and conversion rates across 17 locations.
  • Consistently communicates with families to keep them engaged and moving towards enrollment.
  • Successfully moved off pen and paper registration to digital registration.

Making Tour Scheduling Convenient

Doodle Bugs! also uses ChildcareCRM to let parents schedule tours directly from their website. Doodle Bugs! sets their tour availability in ChildcareCRM and simply places the virtual scheduling form on their website. Families select their tour date and time, then provide contact information. Next, they receive an instant confirmation of their tour appointment along with automatic email and text reminders about their upcoming tour.

 

Moving to Digital Registration

Based on their success using CRM+, Doodle Bugs! decided to move from paper-based registration to digital registration using FORMS. Prior to FORMS, parents had to pick up forms in person, fill out paper documents by hand, and either fax them in or drop them off at the center. This was inconvenient for families and for center staff who had to process paper registrations and enter family data manually.

With FORMS, Doodle Bugs! emails a registration link to parents who then complete their registration forms online. Doodle Bugs! can specify which fields are required so they always receive complete registration packets. The finalized forms are automatically added to CRM+ without staff members lifting a finger. 

Registration is convenient for families and so much easier for staff members to manage. said
Tracy Touris, Customer Relations Specialist at Doodle Bugs!.

Tracy Touris, Customer Relations Specialist
Doodle Bugs! Children's Learning Academy

Download the full case study.