Doodle Bugs! Improves Parent Response Time Across 17 Locations with ChildcareCRM

Prior to working with ChildcareCRM, each Doodle Bugs! location used an enrollment binder to individually keep track of families that toured their center along with potential enrollments.

Now they use CRM+ to store family information along with their status—new inquiry, engaged, tour scheduled, tour completed, waitlisted, and registered—all in one place. Doodle Bugs! sends automated emails and texts to families in each status to move them forward to enrollment.

Not only does this save staff time, but it also provides immediate responses to parents throughout their journey. “We’ve seen an increase in conversion rate from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to keep in touch with families,” said Tracy Touris, Customer Relations Specialist at Doodle Bugs!.

Based on their success using CRM+, Doodle Bugs! decided to move from paper-based registration to digital registration using FORMS. Prior to FORMS, parents had to pick up forms in person, fill out paper documents by hand, and either fax them in or drop them off at the center. This was inconvenient for families and for center staff who had to process paper registrations and enter family data manually.

With FORMS, Doodle Bugs! emails a registration link to parents who then complete their registration forms online. Doodle Bugs! can specify which fields are required so they always receive complete registration packets. The finalized forms are automatically added to CRM+ without staff members lifting a finger.