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CASE STUDY

Yellow Brick Road Ensures Consistent, Clear Follow Up Across 3-Early Learning Brands with ChildcareCRM

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ChildcareCRM is a game changer! We can see how many inquiries we're getting per location along with details on where they're coming from to help us grow our business. We don't have to guess anymore.

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Jessica Johnsen
CEO & President at Yellow Brick Road Childhood Development

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Yellow Brick Road Childhood Development Centers (YBRCDC) was created on the foundation that every child deserves a safe place to learn, explore, and grow. Over 12 years, the growth of 9 locations, and 3 brands throughout Minnesota, Yellow Brick Road uses ChildcareCRM to manage and track their families throughout each stage of the enrollment journey.

Jessica Johnsen, CEO and President of 3 early education brands including Yellow Brick Road, Seeds to Seedlings, and Sonnet School was already familiar with ChildcareCRM.

A former "Block" and educator for more than 18 years, Jessica worked for ChildcareCRM in the company's early days, organizing and overseeing its sales and marketing efforts. When she moved on to her next adventure, she knew her organization needed ChildcareCRM to capture leads and communicate with inquiring families.

Over the years, Yellow Brock Road has been able to manage communications, reporting, and the enrollment funnel for all three brands using one CRM system, ChildcareCRM.

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ChildcareCRM Products

Optimizing Lead Communications

Yellow Brick Road uses the two-way communication features in ChildcareCRM as a way to engage and excite parents. In particular, Yellow Brick Road uses two-way texting to decrease tour no-shows by sending confirmation messages 24-hours prior to a family's scheduled tour time. "We ask parents to respond to our tour confirmation text with their favorite emoji," Jessica shared. She added that "It's fun for parents and for staff, as well."

Workflow automations help Yellow Brick Road save time and pre-schedule lead
communications through email and text. ChildcareCRM's customizable email and text
templates along with multi-center branding allow all three brands to remain true to their
unique voice and messaging.

Two-way communications, in conjunction with reporting, provide Yellow Brick Road with
important insights into parent enrollment journey. It's easy to see exactly where parents
become disengaged and modify messaging or communications to improve engagement
and conversions.

ChildcareCRM has helped us decrease tour no-shows and improve parent communication across all our locations. We ask parents to respond to a tour confirmation text with their favourite emoji. It's fun for parents and for staff, as well.

Jessica Johnsen, CEO & President
Yellow Brick Road Childhood Development Centers

With ChildcareCRM, Yellow Brick Road:

  • Drives higher enrollment rates across all their locations.
  • Optimizes their marketing budget and spend.
  • Ensures ultimate parent satisfaction by keeping track of unique family data and care needs.

Improving Performance Through Reporting

ChildcareCRM's reporting helps Yellow Brick Road analyze its performance by location.
Some of their most-used reports include Schedules Tasks, Current Opportunities, and
Conversion Success. "The reports are really important for us. They're indicators of how our staff is performing and I can, then, use that data to provide bonuses and award the teams for their hard work," Jessica said.

Yellow Brick Road staff also note key family information on each contact record to
personalize communications and increase parent satisfaction. This helps Yellow Brick Road remain organized and build personal, meaningful relationships with families - differentiating them from other childcare providers in the community.

Ensuring Efficiency with Integrations

Once Yellow Brick Road has successfully followed up, completed a tour, and enrolled a new family, they use Kangarootime, a mangement system software, to automate their tuition invoicing, manage billing, and other business services within the post-enrollment phase.

Without the two-way intergration between ChildcareCRM and Kangarootime, Yellow Brick Road's enrollment coordinator, billing staff, and directors were faced with the difficult process of chasing down enrollment paperwork from one another to identify the family's start date, desired program, location, and payment information.

The two-way integration is "very seamless" said Jessica. "You just click a button in ChildcareCRM and all your family information automatically enters into Kangarootime", she explained.

Yellow Brick Road relies on this integration to ensure their family data is up to date and accurate. "I personally think it's eliminated a lot of typos because sometimes when you're retyping the same information over and over again, you're not always going back to look. And my people are busy, so it's been really helpful in that sense", Jessica shared.

I personally think [the integration's] eliminated a lot of typos because sometimes when you're retyping the same information over and over agian, you're not always going back to look. And my people are busy, so it's been really helpful in that sense.

Jessica Johnsen, CEO & President
Yellow Brick Road Childhood Development Centers

Download the full case study.