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CHILDCARE MARKETING AUTOMATION SOFTWARE

Scale your business with CRM+ marketing automation.


These days, your busy center directors don’t have time to follow up with every lead and nurture them until they enroll. Don't lose those leads and revenue. Automate marketing across your centers with CRM+. 

Capture leads from anywhere.

Automatically capture leads from your website, landing pages, phone calls, Facebook, and more. Leads flow directly into CRM+ for automated, fast follow-up.

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Automate your marketing.

Automate normally manual communications with hands-free marketing campaigns for every stage in the family's enrollment journey.

  • Automatically follow up with every lead across centers so no opportunities fall through the cracks.
  • Let parents schedule tours from your website to eliminate the back-and-forth of scheduling and increase attendance.
  • Nurture families with multi-step, response-based email and text campaigns.
  • Engage parents with personalized messages using
    our drag-and-drop email template editor.

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Standardize your enrollment journey.

Automatically move leads through your enrollment funnel, create a consistent enrollment journey across centers, and deliver an on-brand experience every time.

  • Automate your enrollment funnel to efficiently move leads through each stage of enrollment.
  • Make every tour a great tour with our Tour Kiosk and Talking Points which help staff give a consistent, on-point tour every time.
  • Keep every center on-brand with templates that reflect your brand's look, feel, and messaging.
  • Integrate with your center management system to keep data up to date between both platforms and reduce time spent on manual entry and data errors.
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New Horizon Academy
increases lead conversion rates to 40% with ChildcareCRM.

"ChildcareCRM is a game changer! We can see how many inquiries we're getting per location along with details on where they're coming from to help us grow our business. We don't have to guess anymore."

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- Cara Johnson-Bader, VP of Marketing & Parent Experiences

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Get real-time reporting.

Understand how marketing and enrollment are performing across centers to make data-driven decisions on where you can improve.

  • Track enrollment trends with reports on new leads, tours, enrollments, and more to develop proactive growth strategies.
  • Analyze campaign results to see which marketing strategies are producing the most enrollments.
  • Know where your leads are coming from with lead source reporting and UTM tracking.
  • Understand conversion success with ease, using reports on conversions at each stage of the enrollment journey.

Frequently Asked  Questions

Marketing automation is software that performs repetitive marketing tasks without the need for you or your staff to lift a finger, freeing up both time and effort. Use marketing automation to send drip campaigns, follow up with and nurture leads, send tour confirmations and reminders, and much more.

Use CRM+ marketing automation features to:

  • Automatically capture new leads and inquiry communications in one place. Then, let the system follow-up with families for you - even after hours or when staff is away from their desk.
  • Create personalized campaigns with professionally branded email and text templates, using unique details such as guardian name, director name, location name, and more.
  • Automate drip campaigns that target your audience effectively – based on the way they interact with your marketing emails and texts.
  • Quickly see how locations and brands are performing. Automate sending custom or standard reports to teams.

In short - no. CRM+ is a lead management software that integrates with lead generation web sites like Winnie and Kinside.

While CRM+ does not "find" leads for you, it does collect leads from your website, landing pages, phone calls, Facebook pages, and more. Then, those leads flow directly into CRM+ for automated, fast follow-up.

CRM+ also manages leads as they move through the enrollment pipeline. By automating lead nurture campaigns, you can turn more leads into enrollments with less work. 

CRM+ drip campaigns can be used throughout the entire prospect's journey to enrollment and are also powerful tools for re-engaging families who may be considered a ‘lost opportunity'.

These behavior-based automations allow you to communicate with prospective families based on how they interact with the content you share. Because these texts and emails are all part of a single marketing campaign, you can better monitor their effectiveness, ROI, and how recipients are responding.

Our enrollment teams feature, included with CRM+, automatically routes leads for all center locations to central enrollment specialists who can assess family needs and schedule a tour within minutes. Learn more about our enrollment teams feature.

CRM+ is designed for the childcare industry to help you manage the enrollment funnel from leads to tours and waitlists to registration. In addition, CRM+ has built-in email and text templates, workflow automations, reports, and software integrations - all created specifically for the childcare industry.

CRM+ provides multi-center views within a corporate dashboard to manage locations at-a-glance. In addition, you can dive deep into built-in and custom reports to see valuable metrics and make data-driven decisions.

CRM+ includes built-in and custom reporting tools to provide in-depth, actionable insights about revenue and enrollment growth. Plus, create a consistent look and feel with standardized branding across all your locations – leading to higher conversion success and profitability.

Contact our childcare experts at 1-866-306-1985 or get a demo to learn more.

Get started with CRM+.